"Would I Work Here?": Three Keys to Building a Corporate Website that Attracts Top Talent
On April 18, 2012 I will be leading a webinar on HR.com where I will discuss ways to create a corporate website the attracts top talent. Register today.
Brief Overview:
“Take a look at your corporate website and ask yourself the following question:
“If I were browsing the web and applying for jobs, would I want to work here?”
If the answer is “no” then keep reading.
The numbers are in and according to recent research, 74% of the workforce are passive job seekers looking for their next career move (Source: Tlnt.com). These numbers are in addition to the 8.3% Unemployment Rate (Source: US DOL BLS).
Job seekers are looking for their next position but may be overlooking your organization due to a lack of the three I’s: Inviting, Informative and Intuitive. Don’t let top talent slip away because your site doesn’t do a good job of piquing their interest, sastiating their craving to learn more about you or frustrates them to no end.
The purpose of this webinar is to inform HR Professionals and Web Designers about the top three reasons why “Top Talent” may be overlooking your website.
Are you interested in candidates that know they fit in well with your organizational culture? Then the online candidate experience should not be ignored or taken for granted. Your website and online presence helps job seekers make more informed decisions about whether they truly want to work for your organization and the culture of your firm.
The presentation will highlight some best practices in online candidate engagement, practical applications to apply for your organization and an explanation behind the importance of a website that is intuitive, informative and inviting (“The Three I’s of Online Candidate Engagement.”).
The presentation will also touch on why employers should be tracking site visitors using analytic software like Google Analytics and – of course – how to tie social media into your recruitment pages.”