For HR Tech Vendors
Two Frameworks.
One Story.
The best HR tech vendors understand two things: how buyers actually buy, and what kind of workforce their customers are becoming. This free deck gives you both — the frameworks our research team uses, and why they change how you position, sell, and land.
A 10-page briefing from the Jumpstart HR Research team (formerly Aspect43).
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B.R.I.D.G.E.
How HR teams buy technology
- B Business Problem — the real reason a search starts
- R Requirements — what must be true to solve it
- I Internal Alignment — who has to agree
- D Decision Criteria — how they'll actually choose
- G Guided Vendor Review — where you enter the story
- E Execution Readiness — can they truly adopt it
The Five Workforces
How organizations absorb AI agents
- 1 The Free-for-All — ungoverned, experimental AI use
- 2 The Augmented — people plus AI assistants
- 3 The Delegators — handing tasks to agents
- 4 The Orchestrated — humans directing agent teams
- 5 The Autonomous — agents running end-to-end work
Why these frameworks matter to vendors
Buyers are overloaded
Structure beats more demos. Meet buyers where they are in the journey.
Every sale lands in a workforce
Your product is adopted inside an operating model — not a vacuum.
Positioning changes by archetype
Messaging, proof points, and implementation expectations shift per workforce.
The best vendors map both
Know the buying stage and the future-state customer — and win more deals.
Get the free frameworks deck
Enter your details and we'll send you the deck instantly. You'll also get occasional research notes from the Jumpstart HR Research team — the analysts who've been the CHRO and advised the CHRO.
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Jumpstart HR Research — independent HR technology research, formerly Aspect43.