Columbia, MD — May 7, 2025 — The workweek just got more exciting for our leading HR Executive. Joey Price—President and CEO of Jumpstart HR, Executive Analyst at Aspect43 (Jumpstart HR’s HR‑tech research division), and author of The Power of HR: How to Make an Organizational Impact as a People‑Professional—has been honored by Human Resource Executive magazine as one of 2025’s Top 100 HR Tech Influencers. The annual list recognizes the visionaries redefining how organizations leverage technology to care for people and power performance. (See full story here: https://hrexecutive.com/discover-the-power-players-2025s-top-100-hr-tech-influencers/)
A Mission to Make Monday Everyone’s Favorite Day
Price’s north‑star question—“How can we make people more excited about Monday than Friday?”—has guided his career from boutique HR consulting practice owner to global thought leader. Whether advising HR teams and business owners, mentoring emerging practitioners, or dissecting the latest platforms for AI‑driven talent intelligence, he keeps one outcome in focus: better human experiences at work.
“Technology should never replace our humanity and the dignity of work,” Price says. “It should amplify it—helping every employee feel seen, supported, and inspired the moment they log in on Monday morning.”
That conviction took root in 2011, when Price launched Jumpstart HR to give small businesses enterprise‑grade HR strategy without enterprise‑size budgets. Since then, his team has served hundreds of organizations across four continents, earning multiple awards from organizations like Inc.com, Baltimore Business Journal, SHRM and others.
Dual Lens: HR Executive and Analyst
The honor from HR Executive reflects Price’s unique blend of practitioner savvy and analyst rigor. In 2025 Jumpstart HR acquired Aspect43, folding its respected market‑analysis engine into the firm. As Executive Analyst, Price now engages research on HR software adoption, buyer sentiment, and market gaps—insights that guide both product leaders and HR practitioners toward smarter investments.
Through Aspect43’s Insights@Work benchmark studies, Price will lead a team that is known for spotlighting trends and data shaping next‑gen solutions for HR Tech, TA Tech and HCM platforms. The research focus of Aspect43 (Founded by Sarah White, Now SVP and Head of Innovation & Transformation at SAP SuccessFactors and fellow Top 100 Voice in HR Tech) will remain unchanged. It will continue to emphasize the importance of venders understanding the HR practitioner experience and translating vendor innovations into real-life practical application for their ideal customers.
Authoring the Future of People‑Centered Tech
In his 2025 book The Power of HR (Kogan Page), Price champions evidence‑based, tech‑enabled HR that elevates both culture and commercial results. The book is also structured and written in such a way as to provide wisdom and practical training for MBA and Graduate HR students alike.
“The future of HR and indeed of management depends almost entirely on our ability to persuade top executives that management matters. The Power of HR shows us exactly how to make that case. An important and necessary book.” ― Peter Cappelli, George W. Taylor Professor of Management, The Wharton School
Why This HR Executive Recognition Matters
“Now in its seventh year, the HR Executive Top 100 highlights leaders who don’t just comment on the future of work—they build it. Honorees range from CHROs deploying AI at scale to product architects engineering inclusive experience platforms. Price stands out for bridging both worlds, helping technology providers see around the next corner while helping HR teams adopt innovation responsibly.” – HR Executive magazine
“Being included alongside change-makers I’ve long admired and worked alongside is humbling,” Price notes. “But accolades matter only if they inspire action. My hope is that this recognition sparks new conversations about how tech can free HR to do its most human work.”
About Jumpstart HR
Founded in 2011 and headquartered in Columbia, MD, Jumpstart HR provides award‑winning HR strategy, recruiting, payroll, and learning solutions to SMBs and high‑growth enterprises. The firm’s mission is simple: help organizations build workplaces people love. Learn more at www.jumpstart-hr.com.
About Aspect43
Aspect43 is the dedicated HR‑technology research division of Jumpstart HR. The team delivers data‑driven insights, product‑market advisory services, and go‑to‑market counsel for vendors and practitioners shaping the future of work. Explore current research at www.aspect43.com.
About The Power of HR: How to Make an Organizational Impact as a People‑Professional
Published in 2025 by Kogan Page, The Power of HR is Joey Price’s blueprint for turning human‑resources teams into revenue‑driving, culture‑shaping catalysts. Written for mid‑ to senior‑level HR professionals—and the executives who rely on them—the book blends real‑world case studies, evidence‑based practices, and Price’s trademark storytelling to show exactly how HR can deliver value to their organizations and find personal career satisfaction. Learn more at Kogan Page.
Press Release: Jumpstart HR Announces Acquisition of Aspect43 to Extend Industry Analyst and Advisory for HCM Solution Providers
FOR RELEASE: January 30th, 11AM EST January 30, 2025
Columbia, MD—Jumpstart HR, a leader in HR consulting and workforce transformation, is excited to announce the acquisition of Aspect43, a leading analyst and advisory firm focused on the HCM, Talent and HR Technology markets. This acquisition enhances Jumpstart HR’s ability to provide data-driven, strategic insights to HR practitioners and organizations seeking transformative people-first solutions and will further extend the reach Aspect43 has with bringing the voice of the employee to vendors.
Aspect43 will retain its brand, research agenda, and operational excellence as the newest division within Jumpstart HR’s expanding ecosystem, with Tami Nutt, Aspect43’s Vice President of Research & Insights, stepping up to lead the division reinforcing its position as a critical source of market intelligence for HR technology vendors, investors, and business leaders. The eagerly awaited subscription programs will be rolling out February 20th. Sarah White, Founder and CEO of Aspect43, will be exiting the company as of January 31, 2025.
“With Aspect43’s research expertise, we are expanding our ability to help HR leaders and vendors make informed, strategic decisions,” said Joey Price, CEO of Jumpstart HR. “Tami Nutt’s leadership ensures continuity and growth, and we are excited to build on the strong foundation Sarah and her team have created.”
“Aspect43 has always been committed to bringing the voice of HR and talent leaders into technology decisions and offering unbiased research,” said Sarah White, Founder of Aspect43. “Jumpstart HR shares this dedication, making them the right choice to continue our work. With this acquisition, the State of HRTech and other key initiatives will not only continue but expand, providing even greater support to the HR technology ecosystem.”
Through this acquisition, Jumpstart HR will offer new services, including market alignment strategy sessions and an expanded advisory role in the HR technology vendor landscape. Aspect43’s industry-leading research capabilities will now be backed by Jumpstart HR’s extensive hands-on expertise, creating unparalleled value for clients, HR tech vendors, and the broader HR community expanding on its mission:
“To reimagine the workplace by empowering organizations with innovative strategies, transformative HR technology, and people-first solutions that foster engagement, purpose, and excitement every day of the week.”
The financial details of the all cash deal will remain undisclosed.
For media inquiries, please contact: Joey Price jprice@jumpstart-hr.com Jumpstart HR
Talent & Tech: Embracing Collaboration with AI for Workplace Success
Have you ever wondered about the future of your job in the era of Artificial Intelligence (AI)? Is Collaboration with AI a possibility for most workers across the globe?
Join Joey Price, founder of Jumpstart, a national HR consulting firm, as he navigates the potential impact of AI on work and life. First, Joey raises a critical question: Could AI jeopardize our jobs and limit our children’s ability to find fulfilling careers? Secondly, through personal anecdotes, he sheds light on the transformative influence of AI, and underscores the ethical considerations surrounding AI. Finally urging the audience to envision a future where AI is an ally, not a threat, creating workplaces that inspire excitement.
In a compelling call to action, Joey advocates for the responsible development of AI, ensuring it enhances human potential and prioritizes the well-being of workers in this new era. Join Joey Price on this captivating exploration of AI’s role in reshaping our work and lives.
Joey V. Price is an award-winning Human Resources Executive, thought leader, and the Founder and CEO of Jumpstart:HR. The company offers HR outsourcing and consulting for startups and small businesses. Joey also co-hosts the “While We Were Working” weekly podcast for leaders in the workplace who wish to be better at handling people’s issues. A seasoned HR professional with hands-on experience in multiple organizations, Joey advocates for businesses to translate their goal into high ROI through happily engaged staff members. He also serves on the Advisory Board for the HR Department at the Forbes School of Business and Technology, the UKG Workforce Institute, and the Ethics in AI Board at Arena Analytics. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Inc. Business Media today announced the inaugural Power Partner Awards, honoring B2B organizations across the globe that have proven track records supporting entrepreneurs and helping startups grow. The list recognizes 252 firms in marketing and advertising, health and human resources, financial planning, engineering, logistics, and security, as well as other areas of business.
All 252 companies received top marks from clients for being instrumental in helping leadership navigate the dynamic world of startups. These B2B partners support entrepreneurs across various facets of the business, including hiring, compliance, infrastructure development, cloud migration, fundraising, etc., allowing founders to focus on their core missions.
“Trusted B2B partners provide guidance and expertise that founders rely on at various steps of their organization’s journey. Partners that possess a demonstrated ability to deliver quality support are at the core of entrepreneurship and help bring big ideas to life,” says Scott Omelianuk, editor-in-chief of Inc. Business media.
Jumpstart:HR President/CEO Joey Price says the following about this award: “The recognition that Inc. provides winners of the Inaugural ‘Power Partners’ list will be a great benefit for Jumpstart. We’ve spent a decade developing custom solutions for winning startups and small businesses and this feels like a congratulatory ‘job well done!’ We plan to maximize the awareness and recognition this award provides by reminding our current clients of the caliber of our team, encouraging new team members to join a thriving remote-first organization, and encouraging current team members that our mission is one worth chasing together. At Jumpstart, we believe that employees desire and deserve to work for an organization where they enjoy Monday morning just as much as most enjoy Friday evening. We look forward to building upon this honor by bringing our drive and outcomes to more organizations across the United States.”
Since 2011, Jumpstart:HR has been providing innovative approaches to shaping culture at some of the top performing organizations across the US. Our approach to workplace culture, compliance, recruitment, and employee relations has supported organizations from restaurants to non-profits. More specifically, Jumpstart’s success has been working with firms in the following industries:
Professional Services
Digital Services
Non-Profit Organizations
Government Contracting Agencies
Hospitality, Restaurant, and Retail
And more…
While a hallmark of Jumpstart’s service offering is confidentiality, clients go on to support causes and organizations that are highly visible. Our client organizations provide direct services and support to brands like:
Meta (Formerly Facebook)
The NFL (National Football League)
Numerous Several Federal and State Government Agencies (Ex.: The Small Business Administration, Centers for Medicare & Medicaid Services)
And the following causes on a national and international scale:
Gun Violence Prevention
Remedying Food Insecurity
Health and Fitness
About the Power Partners Evaluation Process Inc. partnered with leading global social and media intelligence platform Meltwater to develop a proprietary methodology that uses a sentiment from online conversations about organizations and translates it into numerical scores. Companies were evaluated on commitment, reliability, trust, creativity, supportiveness, and other virtues that offer value to clients. Inc. also conducted surveys to gather client testimonials as part of the process.
The November 2022 Issue of Inc. magazine is available online now at https://www.inc.com/magazine and will be on newsstands beginning November 8, 2022.
About Inc. Business Media The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community they need to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit http://www.inc.com.
ABOUT JUMPSTART:HR Jumpstart:HR is an outsourcing human resources firm providing innovative and fresh ways to drive human performance and interconnectivity in the workplace that meet the needs of emerging small businesses and teams. They are professionals with the experience and passion for transforming and inspiring workplace culture. Jumpstart:HR is committed to building better businesses and lending their expertise to solve organizations’ most complex people problems.
To learn more about Jumpstart:HR, visit https://www.jumpstart-hr.com or follow us on Twitter, Instagram, or Facebook.
Press Contact: Kyerra Hawthorne klindsay@jumpstart-hr [dot] com 844-907-0731 @jumpstarthr
[Baltimore, MD]: On March 1, 2021, Jumpstart: HR announced their American Workforce Engagement Survey. This six-minute survey asks questions such as “Do professionals understand the importance of their role to the success of the organization?” and “Do leaders in the organization communicate a vision that motivates employees?” The objective of the monthly survey is to engage employees in meaningful conversations surrounding workplace culture and inspire people to be excited about work.
“The responses to the American Workforce Engagement Survey have been overwhelmingly positive,” says Joey Price, CEO of Jumpstart:HR. “I am excited to help bring change to the American workplace and promote healthy workplace culture”
In our March 2021 survey, 38% of participants agreed that they find personal meaning and fulfillment at work, while 50% highly agree that they seek ways to improve their performance at work. Findings show that 22% of participants do not see themselves staying at their organization for the next two years and less than 7% do not understand their role in the success of the organization.
Surveys are available at the start of each month and will close at 12:00 PM EST on the 20th of each month. Benefits of participating in the survey include:
Being a part of donating to a national non-profit organization (for each survey completed, Jumpstart:HR will donate $1 to an NPO of participants choice, upwards to $500)
FREE professional development course at the end of the month (valued at $150)
Being a part of an industry-changing project that changes the way Americans perceive work
We encourage you to share the survey with your network. For more information and to take the survey, visit www.jumpstart-hr.com/awe
[Baltimore, Maryland]: Jumpstart:HR today announces a new partnership with the National HBCU Speech and Debate Association. The goal of this partnership is to partner HBCU Debate students with mentors and jobs in HR.
“Hiring Managers across the country know that some of the most in-demand skills at work are critical thinking and communication. Students who participate in the Association dedicate themselves to rigorously developing these skills and deserve opportunity and exposure at the professional level,” says Joey Price, CEO at Jumpstart:HR, LLC.
“The students who graduate from a speech and debate background actually have power…power is the ability to influence, motivate and inspire. These students have that ability because they have been honing that ability and learning that ability. They can utilize all of those skills so when they create a vision, people can buy into that vision.” says Dr. Christopher “Coach” Medina, Executive Director of the National HBCU Debate Association.
The 2021 National Speech and Debate Championship will be happening virtually on Saturday, February 27 and Sunday, February 28. Joey Price will be addressing the participants during the awards ceremony.
The benefits of this new partnership include:
Connecting HBCU debate students to mentorship and job opportunities within the HR space
Bringing awareness to the HR and DEI community about the competition
Creating future job/internship opportunities for competition participant
About Jumpstart:HR: Jumpstart:HR is a strategic and reliable HR consulting company that helps small businesses in project leadership such as scrum mastery, project development, and people management.
About The National HBCU Speech and Debate Association: The National HBCU Speech and Debate Association is dedicated to developing and fostering significant educational opportunities and benefits for HBCU students.
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