Here’s an excerpt from an article entitled “The reality of online recruiting in 2012.”
Here are 6 of the key online recruiting topics / trends discussed:
- Candidates really don’t care that much about all of the shiny objects talked about by the experts. They just want to quickly be able to find a job, a streamlined application process, communication, and to be treated with basic courtesy and respect throughout the process. Sorry, they don’t care about following you on twitter or liking your page on facebook.
- Job boards, social channels, and aggregator sites have the highest number of visit to hire ratios, and the lowest “qualified” ratios, and the lowest “interview” ratios. The reality is these are part of most recruiting strategies – and they have a place. How big of a place and how they are deployed depends on your organization.
- More Resume’s come from the large job boards compared to other online sources.
- The interview to hire ratio is better for niche job boards compared to the big ones.
- Candidates coming from search engines have a higher likelihood to complete the application process once they click apply compared to the other online channels.
- The average of corporate career site visitor to apply ratios was between 10%-20%. This had the largest variance compared to the other trends – by industry.