Your employees are your biggest asset. No matter what industry you are in, your business is only as good as the employees that work for you. It is vital for businesses to establish effective ways to communicate with employees in order to establish strong relationships. Communication must be open, efficient, and a two way street in order for employees to receive the information they need while feeling as though they can communicate their own concerns to those in higher positions. Technology can play a huge role in creating methods to communicate more readily with employees and establishing a protocol for better communication between departments within your business.
When SMS Messaging is Already Being Used in Marketing
When you are already using SMS text messaging in your marketing strategy, it’s not a big jump to begin using the same messaging software to connect with your employees. This is a method of communication that is instant, can be personalized, and efficient when you have a large number of staff that you want to build relationships with. Just about everyone carries a mobile phone, using it as their primary method of communicating with everyone in their life. To reach your employees, sending text messages is the answer.
The Effectiveness of Sending Text Messages
Text messages are opened close to 100% of the time, and most messages are opened within a few minutes upon getting the message. Vitiello Communications Group conducted a survey which showed that 70% of those surveyed believed that their organization would benefit from using text messaging to send important information to employees, and 86% agreed that text messages shouldn’t be for only communicating with customers. It is clear that text messaging can have a big impact on internal communications within any given organization.
Send Out Emergency Notifications
When you need your employees to know something fast, bulk SMS text messaging is an essential tool. If you have a suspicious individual in the building, you can send a quick text message to all employees to be on the lookout. If there’s a weather emergency, you can let your employees know in an instant. Your employees are going to open their messages within a few minutes, a much better method to reach employees in an emergency than sending out a group email.
To Make Company Announcements
When you have a big announcement to make, you don’t have to interrupt everyone while they are working. A quick SMS text that announces a new event or program you are starting will let your employees know any new changes or happenings that they need to be aware of. You can include a link that provides further information, to allow employees to read the information when they have the time. Also, SMS automation can be useful when there is an unexpected meeting that needs to be attended immediately. Receiving a text message about this will result in faster response. SMS automation will also increase acknowledgement in your company. Sending out birthday notification to your employees will be essential in establishing strong relationships.
When You Want to Boost Morale
If you have an employee that should get some recognition for a job well done, or a department has been particularly productive this month, you can send out a bulk SMS text to let everyone know of the accomplishment. This will help motivate your employees and hopefully let your employees know that you notice when an employee puts in the extra effort to get the job done right.
Internal communication with your employees is crucial to the overall success of a company. By following these tips, you can improve communication and relationships with the help of SMS automation.
About Ken Rhie:
Ken Rhie is the CEO of Trumpia, a complete SMS software with mass SMS messaging, smart targeting and automation.