Trying to stand out among the competition in today’s digital world is becoming increasingly difficult. This is especially the case if you’re trying to get your website visibility through the search engines and build a strong following through this channel. Creating a great SEO campaign can help lead your business to victory. Here are 4 steps to create a unique business website and SEO campaign.

Create Brand-Oriented Design

Just because you’re building a search campaign doesn’t mean that your website design has to be based on a cold sales-oriented presentation. You have to inject your brand’s identity into your website if you want to stand out from your competitors. Standing out from your competitors will help you be recognized as an individual business that stands alone. Create a web design that ties into your brand’s unique identity, core message and unique benefits so that your audience understands that you really are different.

Usability and User Experience

Usability and user experience is very important to your website. It allows users to effortlessly access, use, and navigate your website which gives them a positive experience. Part of providing a great user experience is ensuring that your website is error free, always up in the network, and secure. As a matter of fact, professionals often seek out a master’s degree in this field of expertise. You may want to opt for an online information assurance degree or look to hire a professional with the degree to properly manage websites.

Produce and Distribute Branded Content

Content is one of the best ways to generate links for your SEO campaign. One of the best types of content to create and market is branded content. Branded content is content that is informative to your audience while also being associated with your brand. This type of content works well because it helps you deliver value to your audience while also making it clear that you are behind the content. Many companies using this tactic may mention their products and services in the content but steer clear away from making the content a straight up sales pitch since the goal is to create familiarity and authority.

Integrate Social Media

While social media outlets are on a different platform from your website, it still ties into your search engine campaign. Social media is a great venue for business recognition and integration. Social signals factor into your search rankings and server as a platform through which you can distribute content. It also helps you build a relationship with your audience which will get them to revisit to your website time and time again. Being able to track consumer trends can help your business anticipate changes and make the most of them.  After all, knowing what’s around the corner can be a huge advantage.

As you can see, the key to making your website stand out and creating a SEO campaign that is really focusing on building your brand and connecting with your audience. Putting your resources into this strategy pays dividends as it differentiates you in the marketplace while helping to build a large following.

About Rachelle Wilber:

Rachelle Wilber is a freelance writer living in the San Diego, California area. She graduated from San Diego State University with her Bachelor’s Degree in Journalism and Media Studies. She tries to find an interest in all topics and themes, which prompts her writing. When she isn’t on her porch writing in the sun, you can find her shopping, at the beach, or at the gym. Rachelle recommends an online information assurance degree for those that are interested. Follow her on Twitter and Facebook: @RachelleWilber;