When it comes to Facebook I continually hear two challenges from small businesses. The first one is, “I need to grow my fan base but I don’t know how to attract quality fans.” The second one is, “I can’t get my fans to engage with me on my Page. I’m posting questions, interesting quotes and valuable information, but my fans are not responding to my posts.” So it usually comes down to wanting to grow a quality fan base and the struggle to get the conversation started on Facebook.
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“The way the economy’s running, and the way my business has been hampered by the economy, and the policies of the people in power, I felt that it was necessary to voice my opinion, and predict that I wouldn’t be able to do any hiring,” he said.
Taken from the news story found here.
Two questions came to mind when I read this article:
1. Is he serious?
2. Does he have a point?
Well, the answer to my first question is pretty obvious… but what do you think about the second?
Cyber Monday 2011 has arrived… but I’m pretty sure you already knew that.
Coming off of a weekend that saw online Black Friday sales leaped more that 26% than last year, there is one thing that is evident.
Tech is King.
It doesn’t take a rocket scientist to realize that today’s consumer is also today’s employee. Technology is important when talking about remaining competitively viable but also when discussing employee satisfaction in the workplace. Therefore, businesses that wish to be competitive and cyber savvy must follow these three rules – at minimum – to compete with other companies in their field.
Current technology in the workplace. If you’ve ever experienced a computer that takes 10 minutes to load or even a copier that takes forever to print paper then you know that this would be the first place to start. Think about this practically. In our own personal lives we invest in smart phones, gadgets, the latest “As Seen on TV” products and more to make our life easier and more efficient. Why wouldn’t employees want the same at work? Employees who feel like they are in a time capsule while at work are probably sharing their frustrations with other people outside of your company. How’s that for good PR? Technology must be seen as a way to not only invest in the productivity and profitability of your firm but also as an investment in the long-term success of your employees.
Adequate use of current social media networks. When a person is applying for a job at your company or a potential customer is looking to do business with you, the first thing they generally see is marketing. Online marketing, combined with a solid social media presence, show that you are serious about meeting the customer right where he or she is and guiding them along to learn more about your company. If you are not using social media for advertising, recruitment, leads generation or general company news, you can be sure that your competitors are. If you need some confirmation and inspiration, check out Mashable’s article on Five Small Business Social Media Success Stories.
Telecommuting policy for eligible employees. This last suggestion will really take your organization over the top. Considered to be one of the most preferred employer provided benefits, Telecommuting is the way to go to increase employee satisfaction. Telecommuting provides employees with the opportunity to work from home, or another remote location, and operate at just about the same level of efficiency as if they were in the office. With new technologies such a video web conferencing, remote printing and scanning and the ability to route calls to any phone in America, telecommuting seems very promising for employees and business owners alike. Don’t think telecommuting is feasible? Well just look to Deloitte, Cisco, Intel, Accenture and Teach For America. These companies are listed on Fortune’s “Top 100 Companies to Work For” list and all have a telecommuter rate of 80% or above.
Is your company a shining example of what it means to be “cyber-savvy?” Or maybe you company needs a little help. Let’s get talking on the blog and help one another out!
The day after Thanksgiving is known for two things:
1) Thanksgiving Day Leftovers (yum!)
2) Black Friday
What is Black Friday? Black Friday is the day that most retailers offer discounted merchandise and customers flock in herds to take advantage of the savings.
This got me thinking… Can employers learn something about Black Friday and adopt some of the principles to help become an employer of choice? I think so and would like to here your thoughts on my Top 3 Ways to Become a “Black Friday” Employer:
Reputation is EVERYTHING. If you want to have a business that builds buzz as a company to work for, you have to be known for it. Having a reputation for treating employees with respect, developing an open and transparent culture and always taking (and considering) suggestions from staff members can go a long way. With recent stats saying 26% of jobs are filled by employee referrals, it will serve you well to have your employees serve as some of your greatest advocate.
Give the people what they want. To the degree possible, it would be of great benefit to you to consider some of the more “in-demand” benefits. These include telecommuting, flex scheduling, tuition remission and lower health care premiums. All of these benefits have been shown to increase productivity, retention and employee satisfaction. Happier employees are more productive employees and this increases your bottom line. If you aren’t sure, how about asking? Create a survey for your employees to see what benefits they would like to see offered during the new year.
Flex your tech muscles. No one wants to be known as a tech dinosaur. As more Gen Y enter the workplace, there is becoming an increasing demand for technology in the workplace. In HR alone, technology plays a role in making work easy by way of social recruitment, ATS (applicant tracking system), HRIS databases and online administered benefits. At this point, paper-intensive processes are a thing of the past and can serve as a point of reservation for potential new employees. Show that you are forward thinking in the area of technology and your employees with thank you. If you are reading this and have no idea what a LinkedIn account is then it may be time for immediate help!
If you follow these principles, you can take your company culture from this:
What are your thoughts?
Think the tweeters aren’t talking Black Friday? Think again. This infographic shows just a glimpse of the power of social media.
Click to expand: